Where does Under Armour source its fabric?
Under Armour is a renowned sportswear brand known for its innovative and high-performance apparel. The company’s commitment to quality extends to the fabrics it uses in its products. Understanding where Under Armour sources its fabrics is critical for consumers who appreciate the brand’s commitment to excellence. In this article, we explore the origins of Under Armour’s fabrics, highlighting the brand’s emphasis on performance, sustainability and ethical sourcing.
Performance-driven fabric selection
Under Armour places a strong emphasis on performance when selecting fabrics for its athletic apparel. The brand recognizes that athletes demand materials that enhance performance, provide comfort and aid in moisture management. To ensure this, Under Armour works with a network of reputable fabric suppliers and mills that specialize in producing high-quality performance textiles.
The company extensively tests various fabric options to identify those that meet its stringent performance criteria. Under Armour’s fabric selection process evaluates factors such as breathability, wicking, durability and stretch. Through rigorous testing and research, the brand ensures that the fabrics used in its apparel enhance athlete performance and provide maximum comfort during intense physical activity.
Sustainable fabric sourcing
In recent years, sustainability has become a major focus for the fashion industry, and Under Armour is no exception. The brand is committed to minimizing its environmental footprint by sourcing sustainable fabrics. Under Armour actively seeks eco-friendly materials that reduce waste, conserve resources and promote circularity.
To achieve its sustainability goals, Under Armour sources fabrics made from recycled materials, such as recycled polyester. This involves repurposing post-consumer plastic bottles and transforming them into high-performance textiles. By using recycled materials, Under Armour reduces the demand for virgin resources and helps reduce plastic waste in landfills and oceans.
In addition, Under Armour is exploring alternative natural fibers such as organic cotton and bamboo, which have a lower environmental impact than conventional cotton. These fibers require less pesticide and water to grow, making them a more sustainable choice for fabric production.
Ethical sourcing practices
Ethical sourcing is an important aspect of Under Armour’s fabric supply chain. The brand is committed to ensuring that its fabrics are responsibly sourced and meet strict labor and environmental standards. Under Armour works closely with its suppliers and manufacturers to ensure transparency and accountability throughout the manufacturing process.
Under Armour requires its fabric suppliers to adhere to internationally recognized labor standards, including fair wages, safe working conditions and the prohibition of child labor. The brand also conducts regular audits and inspections to verify compliance with its ethical sourcing guidelines.
In addition, Under Armour encourages its suppliers to adopt environmentally responsible practices such as reducing water and energy consumption, minimizing waste and implementing efficient manufacturing processes. By prioritizing ethical sourcing, Under Armour aims to support a sustainable and responsible fashion industry.
Global Fabric Supply Chain
Under Armour’s fabric supply chain is global in nature, utilizing a network of trusted suppliers from around the world. The brand works with both domestic and international fabric mills and manufacturers to ensure a diverse range of high-quality materials.
The specific locations where Under Armour sources its fabrics can vary depending on the type of material and production requirements. Some fabrics may be sourced from countries known for their textile manufacturing expertise, such as China, Vietnam, Bangladesh and Mexico. However, Under Armour is committed to ensuring that all of its suppliers, regardless of location, adhere to the brand’s strict quality, performance and ethical standards.
Conclusion
Under Armour’s fabric sourcing process reflects its commitment to providing athletes with high-performance, sustainable and ethically sourced apparel. The brand’s focus on performance fabrics ensures that athletes can excel in their chosen sport while enjoying maximum comfort. Through sustainable practices and ethical sourcing, Under Armour strives to contribute to a more responsible and environmentally conscious fashion industry. Knowing where Under Armour sources its fabrics allows consumers to make informed choices and support a brand that aligns with their values.
FAQs
Where does Under Armour get their fabric?
Under Armour sources its fabric from various suppliers located around the world. The company has established relationships with textile manufacturers and mills in different countries to ensure a diverse and reliable supply chain.
Do Under Armour’s fabric suppliers follow ethical and sustainable practices?
Under Armour has a commitment to promoting ethical and sustainable practices throughout its supply chain, including its fabric suppliers. The company has implemented strict standards and guidelines that its suppliers must adhere to, which cover aspects such as fair labor practices, environmental sustainability, and responsible sourcing of materials.
What types of fabric does Under Armour typically use?
Under Armour utilizes a wide range of fabric materials to create its performance apparel. Some of the commonly used fabrics include polyester, nylon, spandex, and blends of these materials. These fabrics are chosen for their moisture-wicking properties, durability, stretch, and comfort.
Does Under Armour manufacture its fabric in-house?
No, Under Armour does not typically manufacture its fabric in-house. Instead, the company focuses on design, marketing, and distribution, while relying on external fabric suppliers and textile manufacturers to produce the fabrics used in their products.
How does Under Armour ensure the quality of its fabric?
Under Armour has a rigorous quality control process in place to ensure the fabric used in its products meets the company’s standards. This process includes conducting thorough testing and inspections throughout the manufacturing and sourcing stages to assess factors such as fabric strength, durability, colorfastness, and performance characteristics.